Alison Stout, Owner

Alison is the visionary behind Aspire PR. Throughout the last two decades, Alison has represented a wide array of luxury hospitality brands, Michelin-starred chefs and restaurants, coveted destinations, consumer household products, dynamic boutique hotels, and world-renowned as well as small, family-run wineries.  Alison is the driving force behind the entire client portfolio, helping to execute top-notch campaigns with incomparable passion and energy.  Alison’s success is evidenced by her longstanding clients as well as venerable relationships with press. Alison deems flexibility and fun as keys to success for her clients.


Melissa Crawford, pr specialist

Melissa is a seasoned public relations professional working primarily on luxury brand hospitality and culinary accounts.  Melissa has strategically developed and executed a number of high-profile campaigns and events including the renovations and re-grand openings for Parc 55 San Francisco and Dream Inn Santa Cruz. She also worked on many hotel and restaurant projects as well as in collaboration with chambers and visitors bureaus in some of the most sought-after destinations in California and abroad including Beverly Hills, Bali, Mexico, Monterey, the Napa Valley, and Thailand.

Trisha Clayton, PR specialist

Trisha is a lifestyle PR expert with strong media ties in the Bay Area and beyond. Trisha worked in-house at five-star Mandarin Oriental, San Francisco as PR manager and boosted awareness of its top-to-bottom renovations.  She proudly launched San Francisco’s Orchard Garden Hotel and the Inns of Monterey.  In addition, Trisha worked in-house PR at San Francisco Travel Association.  She has also worked with the Half Moon Bay Convention and Visitor’s Bureau.